Behind the Blow-drier
A lunch date to remember
I can’t do a head of hair without it
Cutters Lounge has been a selected stockist of Iles Formula for well over a year, so it was with great Privilege and delight that Wendy was to visit us in Hawthorn for lunch.
With this came great insight into the development of one of the greatest bespoke product lines in the industry to date.
Wendy Iles, a celebrity A-list stylist, a celebrity in her own right, Girl Boss, Entrepreneur, Mentor, Product developer, Mother, Wife.
Born in Tasmania, Wendy left her hometown in search of further professional development, a dream that manifested into reality.
A Tassie girl in Paris, a place Wendy now calls home, some 27 years later her feet are well and truly Parisian.
To build a portfolio like Wendy’s does not come with luck, but from shear Grit and an abundance of Grace.
With her innovative designs and creative interpretations it is no wonder that she remains a prominent leader in her field.
obsessed with beautiful hair
Her hectic schedule would have her travelling on four international flights a week, with a 7 am call to studio, 14 hour set days doing editorial work.
Adding to her long list of achievements, she has published a gorgeous coffee table book showcasing her talent named ARCHIVE.
(Shameful gloat, I do have a signed copy in my possession.)
So how did the Iles formula come to fruition?
As the demand for companies to produce images of models with natural hair, her criteria had now changed with the inability to use hair pieces and or extensions to aid with the appearance of full healthy undamaged hair.
From this moment Wendy knew she required a product that provided 100% immediate shut down.
A formula that would instantly repair the hair.
The development of Iles formula would ultimately from start to finish take three years.
jump off a cliff, you will either die or fly
A simple one two three system
1 shampoo, 2 conditioner and 3 Iles formula (a leave in finishing serum)
With its simple design Iles sits beautifully and attracts your eye instantly, whilst the signature light scent of white flowers will hypnotize your senses.
Ingredients are harvested, so no plants are harmed or killed in the process, which is why the product can only be found in selected salons and few department stores globally.
As there is limited amounts being able to harvest each year.
Ultimately her Iles formula would be one of the reasons that would make her the most sought after stylist for A-list Celebrities and for good reason. Not only was she referred by Hollywood celebs as a master at her craft, but also synonymous with the integrity she maintained.
It was from those who requested that she looked after them personally that also had encouraged her to develop her secret weapon.
Iles Formula contains:
Choosing potato extract to cleanse.
Combing the conditioner and formula through helps with shut down of the cuticle and this is why you will find a gorgeous comb in her signature box set.
Wendy has since added to her range with a treatment mask, a microfiber hair turban and an exciting new product in development.
Note* Iles hair turbans will arrive in salon just in time for christmas, making them a great gift idea.
Jules: Favorite celeb?
Wendy: “they all hold a very special place in my heart.”
Jules: Star sign
Jules : “Explains the attention to detail.”
Wendy: “Healthy hair”
Wendy: “Queen Elizabeth”
Jules : “that’s not what I expected, but fabulous all the same.”
Jules: “what does a daily working life look like now?”
Wendy: “working life now consists of equally Celebrity clients and Iles Formula.”
Jules : “ I was super impressed to learn that you also maintain your own social media platforms”
Jules: Advice for emerging stylists?
Wendy: “I’m old school, I believe discretion is everything, so remain professional”
Professionalism will always win in the end.
Iles Formula remains one of our top retail lines and I look forward to what this brand will deliver in the future
Thanks for sharing Wendy, it has been a pleasure x
“healthy hair is the best hair”